Everything you need to know about TikTok India

About TikTok India

TikTok is the leading destination for short-form mobile video. Our mission is to inspire and enrich people’s lives by offering a home for creative expression and an experience that is genuine, joyful, and positive.

This is the destination for you to know about the TikTok journey in India and how it became a platform of choice for millions of Indians to express themselves.

Here you will find all information about TikTok and what its 200 million strong creator community and industry experts are saying about the platform and its impact on communities

Ownership

TikTok is a global company with offices across 125 cities across the world. In India it is owned by TikTok Pte Singapore, which is a part of ByteDance, a private company backed by global institutional investors such as: GeneralAtlantic, KKR, Sequoia, Softbank, Coatue, Fidelity, Goldman Sachs, and NewEnterprise Associates.
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TikTok has a Chief Information Security Officer with decades of US military and law enforcement experience. Four of our parent company’s five board seats are controlled by some of the world’s best respected global investors.
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TikTok India Leaders

Nikhil Gandhi, Head of TikTok, India

Sameer Singh, VP Monetization TikTok, India

TikTok India Overview

TikTok is a flagship product of ByteDance Ltd., a global technology company operating a range of content platforms that inform, educate, entertain, and inspire people across languages, cultures, and geographies. The company has over 60,000 employees across more than 125 cities globally.

In India, TikTok has offices in several Indian cities including Mumbai, Delhi and Bangalore with over 1,000 employees. The TikTok team in India comprises local employees who work across all critical business functions such as Operations, Marketing, Sales, User Growth, Legal, Finance, Public Policy, Trust & Safety, Partnerships & Alliances, Content Moderation and Communications. The content moderation team in India covers 15 major Indian languages, including Hindi, Tamil, Telugu, Bengali, Gujarati and more.

Data Practices: TikTok’s user data is stored in data centers in US and Singapore and strict controls on employee access. TikTok has never provided any user data to the Chinese government, nor would it do so if asked.
Trust & Safety: TikTok India has undertaken several efforts to improve their T&S efforts. It’s an advanced content moderation system, combining advanced machine learning algorithms and a robust human content moderation team help moderate content for 15 major Indian languages.

Key Highlights of TikTok India

In April 2019, ByteDance announced an USD 1 billion investment in India over the next three years.

#EduTok Program, a multi-phased integrated educational initiative aligned with the wider objective of democratizing learning for the Indian digital community on the platform was launched on October 17, 2019.

#EduTok Campus: Under this program, TikTok collaborated with leading institutions like NM College of Commerce and Economics, Indian Institute of Technology-Mumbai, and Kelkar (V.G. Vaze college), to engage with the student community to hone their talent by creating and sharing educational content on TikTok.

Ongoing Safety Education Campaigns

PSA #MatKarForward

PSA #MatKarForward: With the aim to promote user safety and limit the spread of misinformation and fake news TikTok launched its Public Service Announcement (PSA) titled #MatKarForward to help raise awareness among the digital community around creation and sharing of misinformation.
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#WaitASecToReflect

#WaitASecToReflect: TikTok India’s first safety brand campaign was developed with the mission to inspire users to pause for a second and think about their online conduct.
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Safer Internet Day 2020

Safer Internet Day 2020: In celebration of Safer Internet Day, which has become a landmark event in approximately 140 countries worldwide, TikTok announced several in-app initiatives to promote a safe and responsible in-app environment.
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Datacenter Announcement

Data Center Announcement: As a commitment to India, Bytedance announced the plans to set up its international data center in India in about 18 months.
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Trained more than 100 NGOs

Trained more than 100 NGOs across cities to create awareness on how the platform can be used to share information on critical issues and foster co-operation across the community for social good.
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Creators Lab 2019

Creators Lab 2019: TikTok hosted India’s first-ever Creator’s Lab in Mumbai and brought together over 500 creators from all over India to come together, ideate and conceptualize content and the most creative ways to showcase it on the TikTok.
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Video Gallery

TikTok Rewind 2019

TikTok released the Top 50 content and video trends as part of #TikTokRewind2019, that made the TikTok India community click, like, share and create in 2019.
TikTok Rewind 2019

#ShabashIndia A TikTok India Film

TikTok celebrated the spirit of all essential workers with its #ShabashIndia initiative under the #GharBaithoIndia campaign and fight against COVID-19.
#ShabashIndia | A TikTok India Film

PSA - #MatKarForward

TikTok launched its Public Service Announcement (PSA) titled #MatKarForward to help raise awareness among the digital community around creation and sharing of misinformation.
PSA -#MatKarForward

Arman Rathod - The Hidden Gem

One of our top creator, who showcases his dancing skills on TikTok which was recognized by celebrated choreographers like Terence Lewis and Remo D’Souza.
Arman Rathod – The Hidden Gem

#HarGharYoga

On International Yoga Day, with the aim to spread awareness about the importance of Yoga during this Covid phase TikTok launched the campaign #HarGharYoga.
#HarGharYoga

TikTok Creator Labs 2019

TikTok organised India’s first-ever Creator’s Lab in Mumbai and brought together over 500 creators from all over India.
TikTok Creators Labs

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