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The combination of video media and the “feed” makes TikTok especially information dense. There’s a lot going on with each tiktok, and there is a never-ending stream of tiktoks.
TikTok captured a segment of India that was hitherto untouched by social media with its algorithms creating a pathway for content that would otherwise have remained on the fringe.
“Being on TikTok and seeing all the love I was getting gave me the confidence to keep that going, and also be confident in the real world.” – Archana Arvind Dhormise
TikTok has become India’s number one downloaded social media app, during the country’s ongoing coronavirus lockdown. Which means, people in India have been choosing to download TikTok over WhatsApp, Facebook, and Instagram. How that has come to be, is a surprise. But if you ask TikTok, they’d tell you, it’s still business as usual.
TikTok India head Nikhil Gandhi outlines the company’s roadmap for its India users.
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.
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