Impact

Abheshek Garg is based out of Yamuna Nagar in Haryana. For his videos on social issues, Abheshek has also previously received the Karamveer Award at the ceremony organized by the United Nations (UN) and the government of India. Abheshek has shared multiple videos on tips to follow towards maintaining self hygiene and remaining aware during corona pandemic.

Geet is a Delhi-based differently abled creator who teaches English on the platform and is a motivational speaker with 4.5 million followers.

Mamta Verma is from Madhya Pradesh and a stay at home mother. She used the platform to create videos on robotic dance moves. Has amassed over a million of followers and the earnings from TikTok has helped her in managing her finances. 

Yuvraj Singh Parihar who is also known as Baba Jackson, (Delhi-based but originally from Jodhpur) has already become popular because of his dance moves not only among other users but also celebrities. (Hrithik Roshan tweeted about him and Varun Dhawan collaborated for a video on TikTok)

Manpreet Mannii is based out of Delhi and started her TikTok journey with videos on face painting. She continued to make videos on skincare and haircare remedies. She has also participated in 3 talent-based auditions, which she won.

TikTok’s loss in India has not fully translated into Indian short-video apps’ gain.

Four months after the Indian government banned the Chinese short-video platform over data security concerns, only 40% of the time Indians were spending on TikTok has shifted to its Indian rivals, according to consultancy firm Redseer.

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चाइनीज शॉर्ट वीडियो एप टिकटॉक (TikTok) पर प्रतिबंध लगे छह महीने पूरे होने जा रहे हैं। अचानक से TikTok पर बैन लगने के बाद रातों-रात लाखों लोग बेरोजगार हो गई थे। 29 जून 2020 को भारत सरकार ने टिकटॉक समेत 59 एप्स पर प्रतिबंध लगाया था। 29 जून 2020 को इतिहास में याद किया जाएगा, क्योंकि भारत सरकार की ओर से की जाने वाली यह पहली स्ट्राइक है।

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Without having done his graduation or post-graduation in English, Vineeth T Kurup, a native of Kerala’s Pathanamthitta, has become a successful English tutor with the help of TikTok. He now owns an online English academy named Manglish World.

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TikTok is famous for its entertaining short-videos and there are several reasons that underline its success. TikTok allows users to download their videos easily or upload them to other platforms (like WhatsApp) directly along with offering a very high engagement rate.
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‘TikTok inspired me to come out to my mother. It was thrilling to see so much talent in one place,’ says one queer user.
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Uday Singh, a labourer, couldn’t sleep the whole night when he heard that the Indian government had banned TikTok.
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Dr Animesh Gupta is a busy general surgeon practicing in south Delhi but every day he takes out time to make a short video on a health or medical topic – often something that’s topical — post it on his Tiktok page where he has 3.8million followers.
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TikTok has emerged as a medium for people to showcase what fashion means to them in the form of short-videos on favourite looks, styles, trends and tips.
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Geet is a well-known face on TikTok who works with slum children, teaches English, and also gives relationship advice. Confined to a wheelchair, she found fame on the platform and now has millions of followers.
Read Article

TikTok is enabling entrepreneurs and workers in small town India to showcase their skills and become influencers with its rising popularity.
Read Article

TikTok’s loss in India has not fully translated into Indian short-video apps’ gain.

Four months after the Indian government banned the Chinese short-video platform over data security concerns, only 40% of the time Indians were spending on TikTok has shifted to its Indian rivals, according to consultancy firm Redseer.

Read Article

Many TikTok creators already cross-post their videos on Instagram and YouTube, but the same short-form videos get much more traction on TikTok from its better personalisation algorithm for video content.
Read Article

TikTok is famous for its entertaining short-videos and there are several reasons that underline its success. TikTok allows users to download their videos easily or upload them to other platforms (like WhatsApp) directly along with offering a very high engagement rate.
Read Article

‘TikTok inspired me to come out to my mother. It was thrilling to see so much talent in one place,’ says one queer user.
Read Article

Uday Singh, a labourer, couldn’t sleep the whole night when he heard that the Indian government had banned TikTok.
Read Article

Dr Animesh Gupta is a busy general surgeon practicing in south Delhi but every day he takes out time to make a short video on a health or medical topic – often something that’s topical — post it on his Tiktok page where he has 3.8million followers.
Read Article

TikTok has emerged as a medium for people to showcase what fashion means to them in the form of short-videos on favourite looks, styles, trends and tips.
Read Article

Geet is a well-known face on TikTok who works with slum children, teaches English, and also gives relationship advice. Confined to a wheelchair, she found fame on the platform and now has millions of followers.
Read Article

TikTok is enabling entrepreneurs and workers in small town India to showcase their skills and become influencers with its rising popularity.
Read Article

TikTok’s loss in India has not fully translated into Indian short-video apps’ gain.

Four months after the Indian government banned the Chinese short-video platform over data security concerns, only 40% of the time Indians were spending on TikTok has shifted to its Indian rivals, according to consultancy firm Redseer.

Read Article

Many TikTok creators already cross-post their videos on Instagram and YouTube, but the same short-form videos get much more traction on TikTok from its better personalisation algorithm for video content.
Read Article

TikTok is famous for its entertaining short-videos and there are several reasons that underline its success. TikTok allows users to download their videos easily or upload them to other platforms (like WhatsApp) directly along with offering a very high engagement rate.
Read Article

‘TikTok inspired me to come out to my mother. It was thrilling to see so much talent in one place,’ says one queer user.
Read Article

Uday Singh, a labourer, couldn’t sleep the whole night when he heard that the Indian government had banned TikTok.
Read Article

Dr Animesh Gupta is a busy general surgeon practicing in south Delhi but every day he takes out time to make a short video on a health or medical topic – often something that’s topical — post it on his Tiktok page where he has 3.8million followers.
Read Article

TikTok has emerged as a medium for people to showcase what fashion means to them in the form of short-videos on favourite looks, styles, trends and tips.
Read Article

Geet is a well-known face on TikTok who works with slum children, teaches English, and also gives relationship advice. Confined to a wheelchair, she found fame on the platform and now has millions of followers.
Read Article

TikTok is enabling entrepreneurs and workers in small town India to showcase their skills and become influencers with its rising popularity.
Read Article

Many TikTok creators already cross-post their videos on Instagram and YouTube, but the same short-form videos get much more traction on TikTok from its better personalisation algorithm for video content.
Read Article

TikTok is famous for its entertaining short-videos and there are several reasons that underline its success. TikTok allows users to download their videos easily or upload them to other platforms (like WhatsApp) directly along with offering a very high engagement rate.
Read Article

‘TikTok inspired me to come out to my mother. It was thrilling to see so much talent in one place,’ says one queer user.
Read Article

Uday Singh, a labourer, couldn’t sleep the whole night when he heard that the Indian government had banned TikTok.
Read Article

Dr Animesh Gupta is a busy general surgeon practicing in south Delhi but every day he takes out time to make a short video on a health or medical topic – often something that’s topical — post it on his Tiktok page where he has 3.8million followers.
Read Article

TikTok has emerged as a medium for people to showcase what fashion means to them in the form of short-videos on favourite looks, styles, trends and tips.
Read Article

Geet is a well-known face on TikTok who works with slum children, teaches English, and also gives relationship advice. Confined to a wheelchair, she found fame on the platform and now has millions of followers.
Read Article

TikTok is enabling entrepreneurs and workers in small town India to showcase their skills and become influencers with its rising popularity.
Read Article

Many TikTok creators already cross-post their videos on Instagram and YouTube, but the same short-form videos get much more traction on TikTok from its better personalisation algorithm for video content.
Read Article

TikTok is famous for its entertaining short-videos and there are several reasons that underline its success. TikTok allows users to download their videos easily or upload them to other platforms (like WhatsApp) directly along with offering a very high engagement rate.
Read Article

‘TikTok inspired me to come out to my mother. It was thrilling to see so much talent in one place,’ says one queer user.
Read Article

Uday Singh, a labourer, couldn’t sleep the whole night when he heard that the Indian government had banned TikTok.
Read Article

Dr Animesh Gupta is a busy general surgeon practicing in south Delhi but every day he takes out time to make a short video on a health or medical topic – often something that’s topical — post it on his Tiktok page where he has 3.8million followers.
Read Article

TikTok has emerged as a medium for people to showcase what fashion means to them in the form of short-videos on favourite looks, styles, trends and tips.
Read Article

Geet is a well-known face on TikTok who works with slum children, teaches English, and also gives relationship advice. Confined to a wheelchair, she found fame on the platform and now has millions of followers.
Read Article

TikTok is enabling entrepreneurs and workers in small town India to showcase their skills and become influencers with its rising popularity.
Read Article

Indian police departments are using TikTok to reach out to people and spread awareness about their civil campaigns around Covid-19, cybersecurity, women’s safety, road safety, etc.
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Non-Government Organisations (NGOs) in India have found a new partner in TikTok to spread awareness about their causes and campaigns.
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As many as 100 NGOs across the country have signed up with TikTok to shed light on important issues like child rights, suicide prevention and population control.
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#EduTok, TikTok’s most popular challenge to date, encourages users to create educational and motivational content around themes such as education, motivation, fitness, health and wellness.
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Given India’s large aspirational population, TikTok launched 1MillionAuditions, a talent discovery initiative and provided a powerful platform for millions of aspiring Indians to showcase, grow and validate their talent across themes with a global audience.
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TikTok launched the campaign to encourage users to share videos of food and promote Indian food culture. The challenge saw participation from food creators and celebrity chefs such as Kunal Kapoor, Ranveer Brar, Sanket Sankpal, Sanjyot Keer and AmmaKiThali.
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In celebration of Safer Internet Day, which has become a landmark event in approximately 140 countries worldwide, TikTok announced several in-app initiatives to promote a safe and responsible in-app environment.
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In observance of International day for the Elimination of Violence against Women on November 25, UN Women India and TikTok partnered to raise awareness and inspire action towards making the world free from violence against women.
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TikTok undertook several in app initiatives to create awareness about safety measures during COVID-19 such as #GharBaithoIndia, #FightTheDarkness and #JanataCurfew. 

#BreakTheChain Campaign, a COVID-19 awareness campaign started by Kerala government on TikTok, was extended to other govts. in south region (Karnataka, Andhra Pradesh, and Telangana) and to Maharashtra govt as well. 

MyGov leveraged TikTok  to create awareness, disseminate accurate information about COVID-19  and promote public safety practices during this pandemic. Levered TikTok with campaigns that promoted the use of Arogya Setu app.

As part of the #GharBaithoIndia campaign that encouraged and gave people reasons to stay at home. TikTok also celebrated the spirit of all frontline workers with its #ShabahIndia initiative during the nationwide lockdown.  

Put robust measures in place such as the in-app reporting feature, updating the community guidelines and partnering with a fact checking agency to prevent misinformation and spreading of fake news. 

TikTok also launched a PSA – MatKarForward to help raise awareness amongst the digital community around creation and sharing of misinformation. 

Introducing a dedicated page in the Safety Center detailing TikTok’s efforts around COVID-19.

1400K Hazmat Suits Donation to Government of India
TikTok donated medical equipment and supply worth Rs 100 crore in order to help India fight the COVID-19 pandemic.
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300K Surgical Mask Donation to 3 State Govt’s
The Government of India has been making concerted efforts to contain the spread of the virus and through this donation, we want to contribute towards this effort.
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PM Cares – 30 Crores
Since February, TikTok has undertaken several initiatives to create awareness about safety measures related to COVID-19 which witnessed extensive participation of MyGov, PIB, WHO, UNDP India and UNICEF India on the platform.
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TikTok donated INR 5crore to Maharashtra Chief Minister’s Relief Fund. In addition to this, relief material in the form of PPE kits, masks and hand sanitisers were also donated to state government departments of Karnataka, Kerala, Delhi and Haryana.

An update on our efforts in India

Prioritising privacy and user safety on TikTok, curbing misinformation together

Our efforts towards fighting misinformation in times of COVID-19

Keeping our community safe during the COVID-19 outbreak

TikTok’s H2 2019 Transparency Report

“As our young company continues to grow, we’re committed to taking a responsible approach to building our platform and moderating content. We’re working every day to be more transparent about the violating content we take down and offer our users meaningful ways to have more control over their experience, including the option to appeal if we get something wrong. We’ll continue to evolve our Transparency Report to provide greater visibility into our practices and actions, and to address the feedback we hear from our users and outside stakeholders.” –

Combating Misinformation and Election Interference on TikTok

“To strengthen our misleading, harmful, or deceptive content and accounts off TikTok, efforts, we’re announcing three new measures to combat misinformation, disinformation, and other content that may be designed to disrupt the 2020 election.”

Our H2 2019 Transparency Report

Around the world, tens of thousands of videos are uploaded on TikTok every minute. With every video comes a greater responsibility on our end to protect the safety and well-being of our users. As a global platform, we have thousands of people across the markets where TikTok operates working to maintain a safe and secure app environment for everyone.

Introducing the $200M TikTok Creator Fund

“To further support our creators, we’re launching the TikTok Creator Fund to encourage those who dream of using their voices and creativity to spark inspirational careers. The US fund will start with $200 million to help support ambitious creators who are seeking opportunities to foster a livelihood through their innovative content.”

– Vanessa Pappas, General Manager, TikTok US

Introducing the TikTok Content Advisory Council 

“Mindful of our responsibility to our users, last year we shared our intention to form an external council of leading experts to advise TikTok on content moderation policies covering a wide range of topics. Earlier this year we updated our Community Guidelines to provide clarity to our users, and last week we announced our Transparency Center that will provide content and coding insight to outside experts.”

– Vanessa Pappas, General Manager, TikTok US

Updates to our Security Roadmap

“Building technology security defenses is a constant effort to anticipate, plan, and react. What has been clear since I started this job almost three months ago is that the team at TikTok is fully committed to protecting the privacy of our users and providing transparency on our overall security efforts.”

– Roland Cloutier, TikTok Chief Information Security Officer

Countering Hate on TikTok

As the Head of Safety, my team and I work to protect our users from the things that could interfere with their ability to express themselves safely and have a positive experience on the app. To counter the spread of hate on our platform, we have taken several measures.”

– Eric Han, Head of Safety, TikTok US